I felt that the campaign was a monster to make.
That is the purchasing psychology of buying unnecessary things.
That reminded me of the ongoing UNIQLO and PayPay tie-up campaigns.
Voices received from members of the sponsored PLC (Premium Life Club).
This is a live voice when I went to UNIQLO in the tie-up campaign between UNIQLO and PayPay.
“If you pay with PayPay, you will get 2 coupons at the price of 1 HEATTECH.
I’ve never worn HEATTECH until now.
I thought that it would be free! Me too. ”
It seems to be a conversation that people in front of the line were talking.
Are non-customers coming to buy?
Is this the usual purchasing psychology?
I felt a lot of doubt. There seems to have been a line dedicated to PayPay.
It ’s amazing in a way.
If you make a mistake, you will have a pattern of “losing money for cheap purchases”.
Reasons lost in the campaign. . . .
Kain
Application for registration is here ⇒ http://plc.tank.jp/kains
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